A guest post on a site is a great way to gain exposure, while benefiting the writer and the publisher. Both parties gain exposure through your article, and you are unlikely to have to pay anything in exchange. In addition to the exposure, your guest post can also provide SEO backlinks. Many website owners who accept guest posts allow backlinks on their content, which strengthens your backlink profile and domain authority. To start your guest posting campaign, you can check out these tips.
Creating a guest post
There are several steps to writing a successful guest post, from determining the length of the article to creating headlines, title tags, and placing the link. It’s important to stay organized and avoid wasting time by setting a specific deadline for each step. Once you’ve set your deadline, the next step is to actually write the article. The following tips will help you get started. Continue reading to learn more about creating a successful guest posting sites.
First of all, you have to find a relevant blog or website. Before you start pitching, make sure to research the website owner or blog owner. Make sure to read their guest post guidelines. Some of these guidelines will outline the word limit for the article, the format, and whether it should be submitted as an email attachment. You may need to make a few changes before sending it. Once the blog owner approves it, you’re on your way to creating a successful guest post.
Writing a bio
A good bio is one of the most important marketing pieces you can write, whether it’s at the end of an article or on your social media profile. A great bio can entice readers to learn more about you and your work, and it’s also the best way to establish your credibility. Write about something that interests your audience, rather than something that seems self-serving or irrelevant. If possible, include a link to your personal website. If possible, give your audience a freebie in exchange for their email address.
Be brief, but informative. Don’t include too many personal details, such as your age or where you went to school. Readers care about how the author solved their problem, not how you got there. Include details only relevant to the problem that you’re solving. Jessi Rita Hoffman, a former book editor, gives advice on how to write an engaging bio. Her bio is below. Listed below are a few tips she uses when writing bios for her guest posts.
Images in a guest post
When it comes to incorporating images in a guest post, you’ll want to make sure that you’re using high-resolution pictures. Not only do images complement your guest post, but they can also capture the reader’s attention. As a rule of thumb, images on the same domain as the text are considered to have more SEO value. However, you don’t want to just link images directly – instead, use relevant anchor texts to point readers to those images. Title tags, which appear when a user hovers over a link, should also contain relevant keywords and a short, SEO-friendly description.
Images can be free or commercial. If you’re writing for a blog for personal use, you can use free images if you have permission from their owners. Make sure you pay attention to the rights and permissions of the images you use. While images may not be free, you can find a lot of free content on the Internet. Keep in mind that free images often have lower-quality images. For example, you can find a better free image from other blogs within your niche.
Including a relevant internal link
Including a relevant internal link in gist posts is an excellent way to increase your website’s ranking. Internal links lead to other content on your site. For example, a photography studio can link to a separate wedding videography page, which can be a great upsell. Likewise, a dermatology practice can link to individual doctor pages. Regardless of the type of content you create, internal link insertion is a must for both blogs and websites.
Conclusion
While including an internal link is an essential SEO strategy, you must be careful not to overdo it. Too many internal links may not be recognized by search engines, and too many may appear spammy. A general rule of thumb is to include at least four internal links per page, with the most important ones at the top of the content. If this rule is not followed, you risk causing your guest post to get flagged by Google.
