2020 and 2021 were two of the strangest years in the history of the global marketing industry. Countless small companies had to postpone or suspend their marketing plans due to budget cuts. On the other hand, larger brands reached record levels of marketing spending in 2021.
According to recent reports, the marketing budgets of top brands will see “considerable growth” in 2022. Most small business owners don’t have similar plans. These cash-stricken businesses are still recovering from the COVID19 pandemic, and their marketing budgets won’t see considerable growth in 2022.
The good news for these companies is that marketing expenditure doesn’t equate to marketing success in 2022. During the pandemic, the use low-cost, old-school marketing tools like custom-printed flags became extremely popular. These cost-effective and customizable flags will continue to serve as efficient marketing tools in the post-pandemic world.
Promotional flags have always been viewed as high-visibility promotional tools by marketers. In the past, companies would use advertising flags to promote their brands in tradeshows. Many retail store owners would install these flags outside their stores to draw traffic. Now, custom-printed garden flags are more popular than ever in the advertising world.
Here are four surprising places you can find these flags in 2022 –
- Sports Events
A garden flag is a relatively lightweight marketing item that’s easy to assemble. Carrying them to busy sports events doesn’t require much effort. That’s why many small businesses bring their custom-printed marketing flags to sporting events. This marketing tactic is also known as “tailgating.” Local companies basically target local, enthusiastic audiences at these events.
By associating their brands with the local sports teams, small-scale companies gain a lot of exposure. In 2022, many brands will create booths or temporary stores outside stadiums. Expect to see a variety of custom-printed marketing flags at these sporting events.
- Expos and Networking Events
Company expos and networking events will be back in full strength in 2022. Many brands will compete to gain the attention of the attendees at these events. Colorful flags have always been effective promotional tools at these events. Expect to spot highly customized flags with sophisticated graphics at these events.
The visual appeal of these flags draws more attendees to brand booths. Plus, these flags are cheap and easy to assemble. Brand leaders attending these expos don’t have to work too hard to set up their custom flags.
- Outside Service Centers
Many service centers like spas, car repair centers, etc., were partially closed in the past twenty-four months. Now, these businesses are reopening, and they need the attention of local customers to get back on track. That’s why many service center operators are setting up custom-printed flags on their premises. Feather flags, teardrop flags, and other uniquely shaped flags help these businesses inform customers about their brands and offers.
- Church Events
Just like service centers, most religious centers were also partially closed during the COVID19 pandemic. Many church leaders are now using custom-printed flags and banners to re-invite their members. Setting up flags in church courtyards makes these locations look much more pleasant and welcoming.