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    Home»News»The surprising power of custom stickers in packaging design
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    The surprising power of custom stickers in packaging design

    Emily NuguidBy Emily NuguidApril 13, 2022No Comments3 Mins Read
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    Have you ever been frustrated with the way your products are packaged? When a customer opens up their new purchase, are they greeted with a generic label that just doesn’t feel right? Or maybe you want to stand out from the competition and create an experience for customers when they buy your product?

    Custom stickers are here to save the say. They can be a powerful tool in packaging design, as they create a unique and memorable brand experience for customers and increase recognition for your product.

    So, if you’re looking to give your packaging design a boost, don’t miss out on these tips:

    1. Create a professional look with custom stickers

    When you first take a look at custom stickers, they might seem like something that’s only suitable for children’s birthday parties and scrapbooks. But custom stickers can actually give your packaging a more professional look.

    You can use them to add your company logo or brand colors to your product packaging. This will help create a cohesive look for your brand and make your products more recognizable.

    1. Boost sales through a limited edition campaign

    If you’re looking to boost sales, a limited edition campaign is a great way to do it. Why? Because consumers will be more likely to purchase your product if they know it will only be available for a short amount of time.

    Stickers can help you brand your limited edition products to stand out from your standard range and catch the customer’s eye. Use glitter or holographic vinyl stickers to do just that and create a luxurious look for your packaging.

    1. Increase your online traffic with vinyl stickers

    Wait, how can a physical sticker increase your online traffic? Well, talk about a multichannel campaign. When ordering your stickers, make sure to order waterproof vinyl stickers.

    Then, print a QR code to your latest promotion or product page into your stickers and distribute them in high traffic areas. Now, when people spot your stickers, they can simply scan the QR code to learn more. This will help you reach a wider audience and get more people interested in your product.

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    1. Communicate trust with quality seals

    Customers are more likely to purchase a product when they trust a brand or the packaging looks high quality. You can use custom stickers to communicate just this by adding quality seals to your packaging.

    This can be as simple as a custom die cut sticker that you apply on top of the lid of your packaging. This will secure your product and show customers that you’re committed to providing them with a high-quality product.

    So, if you’re looking for a way to improve your packaging design, don’t overlook the power of custom stickers. Which tip can you not wait to try out? Let us know in the comment section below.

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    Emily Nuguid

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